The Bike Build
BUILD THE BIKE
THAT FITS YOU.
A Swiss platform for individually configured road and gravel bikes — built around rider fit, verified compatibility and complete-bike configuration.
Fit. Compatibility. Components. One complete build.
Currently in pre-launch, supplier integration and real-world bike validation.
More than another online bike shop.
The Bike Build combines rider measurements, verified product data and technical compatibility to create complete, rider-matched custom bicycles.
Fit-first recommendations
Frame and component recommendations start with the rider.
Compatibility-driven configuration
Products are considered as part of a complete technical system.
Full-build visualisation
The platform is being designed so customers can see the complete bike they are creating.
Complete technical build structure
The platform considers the complete bike, including required components and small parts.
Flexible purchasing
The intended customer journey supports both complete builds and selected-component purchasing.
Swiss market first
The initial market focus is Switzerland.
How The Bike Build works
- 01
DEFINE
Fit, riding profile, budget and preferences.
- 02
CONFIGURE
Frames and components are combined into a technically compatible complete bike.
- 03
CHOOSE YOUR BUILD
The platform is designed to support either the complete build or only the components the customer needs.
- Rider
- Fit & Profile
- Configuration
- Compatibility
- Complete Build
A complete bike, built component by component.
A static, illustrative representation of the platform's structure. It is not connected to any customer account, product catalogue or live application data.
- FramesetSize derived from rider fit
- WheelsetProfile matched to intended use
- DrivetrainGearing matched to terrain
- CockpitWidth and reach from fit data
- Contact pointsSaddle, tyres, finishing parts
- Small partsEverything a complete build requires
Platform capabilities in development
- Digital Fit
- Riding Profile
- Compatibility checking
- Component recommendations
- Complete bike visualisation
- Flexible / partial purchase concept
- Road & Gravel
We are building our supplier network.
The Bike Build is currently evaluating a limited number of frame, wheel and component partners for the Swiss market.
FLEXIBLE PROCUREMENT MODEL
Designed around customer-order-driven sourcing rather than inventory-heavy retail.
PRODUCT VISIBILITY
Products can become part of complete, compatible bike configurations rather than isolated catalogue listings.
ACCESS TO CUSTOM BIKE CUSTOMERS
Products can be presented within relevant complete-bike configurations based on rider needs, preferences and intended use.
DIGITAL PRODUCT EXPERIENCE
Structured product data, variants and high-quality product assets are core to the platform.
LONG-TERM PARTNERSHIP
We are looking for selected manufacturing and distribution partners as The Bike Build develops.
Partner categories
FRAMES
- Road & Gravel
- Carbon & Aluminium
- Standard and custom finishes
WHEELS
- Road & Gravel
- Carbon & Aluminium
- Multiple specifications and configurations
COMPONENTS
- Drivetrain
- Cockpit
- Brakes
- Saddles
- Tyres
- Small parts & accessories
Complete configuration. Flexible purchase.
The platform is being designed so customers can configure a complete bike while choosing to purchase only selected components through The Bike Build.
- Frameset only
- Frameset + cockpit
- Frameset + wheelset
- Selected components
- Complete build
The complete technical configuration remains intact even when only selected components are purchased through The Bike Build.